May 2, 2022
Knowledge content is the foundation of the post-sale experience, especially the post-sale support experience.
Today’s post-sale experience, including service and support, involve constantly shifting channels for almost every business. This means that the knowledge management infrastructure used by these businesses needs to be omnichannel, but far too often, it still isn’t.
What Is Omnichannel?
Omnichannel is often confused as being a synonym for multichannel, but it isn’t. Multichannel is simply the ability to deliver content to more than one channel. Omnichannel is the ability to deliver content to any channel. Click for more...
Source: CMS WIRE